Evocae is a school rebranding project created for an organisation that helps young people navigate their path after finishing high school. The main goal was to remove the pressure and anxiety surrounding the idea of the “perfect choice”, while reminding students that it’s completely normal not to figure everything out on the first try.

To support that caring and non-judgemental positioning, I rebuilt the entire identity around the idea of positive exploration.

The logo reinterprets the compass symbol through a cleaner and more modern approach, supported by a duo of sans-serif typefaces: one bold and rounded to give the brand presence and stability, the other more playful to bring warmth and accessibility.

The art direction moves away from the coldness of traditional institutional design and embraces a more vibrant and comforting visual universe. The colour palette combines the energy of blood orange with the softness of candy pink and off-white tones.

The visual system is built around two key gradients: a pink-to-orange blend designed to inject optimism, and a purple-to-orange transition bringing a calm but vibrant atmosphere. Every design choice was made to turn the anxiety of the future into something that feels exciting, open, and full of possibility