When I had to create the branding for Mik Plus, I asked myself what truly defines me. After a lot of reflection, and plenty of conversations with people close to me, one thing became crystal clear: this constant need to push further and a complete refusal to fit into the mould.

Mik Plus was born from the fusion of those different sides of me. Through the wording, I stand for difference and non-conformity. Through the art direction, I use the visual codes of the sky and space to represent that constant drive to aim higher.

It’s a project I built entirely on my own from start to finish, from brand strategy and art direction to illustration, motion design, web design, and the final development of the website.